Welcome to the first of several gift guides, starting with gifts for the tech savvy design enthusiast. This year, great new designs have emerged in unique categories that harness technology and the direct to consumer model, that cuts out the middleman which means better prices for luxury goods. From toothbrushes to luggage, practical design-forward gifts can be appreciated daily, making them the perfect gifts. Ahead, my top 7 tech and non tech presents that will make gift buying easier this holiday season. 

GIFTS FOR...

THE PUNCTUAL: 

Either you are an early adopter or you take a wait and see approach when it comes to tech and gadgets. The 2nd version of the Apple Watch comes equipped with GPS so you can leave your iphone at home when you go for a run or ride. I am partial to the sleek new white ceramic Apple Watch Edition that will set you back $1,249 and the Apple Watch Hermès selection that came out in September.  

THE BEAUTY BUFF:

When I first heard design guru James Dyson had designed a hair dryer, I jumped for joy. He knows a thing or two about world class product design, form and function, and if he could take on this arduous daily task with an elegant solution, he had my ear. Well, a sleek, beautiful design, low noise and heat safe temps make the Supersonic great, but is it worth the $399 price tag? They spent $67 million to develop and engineer this cool newfangled tool, but I think it is more of a luxury than anything else. But if it makes the job at hand easier, then it's worth it in my book. 

Why not add some great design to your morning routine? This new Goby rechargeable electric toothbrush (it debuted in October)  is big on style and low on price. As the first toothbrush to go the direct to consumer Dollar Shave Club route, Goby comes in fun colors and the price, at $50 with $6 replacement heads can't be beat in the electric toothbrush market. It has easy USB charging and attractive storage, and I can't wait to try it and support a woman founded startup (with an investment from Susan Lyne-headed Built By Girls Ventures over at AOL). 

THE MUSIC MINDED:

Listening to music makes me happy. That is why I am asking for the Sonos Play 1 speaker for Christmas. I am a longtime Bose loyalist, but since my Bose bluetooth speaker stopped working, I have come to embrace a new game in town, the mini and mighty Sonos. It's all about that bass. 

THE COMMUTER:

Now that the cold weather has arrived, its time to take hot coffee and tea seriously. With Ember's insulated to go cup, you can keep your drink at the exact temperature you like. The price tag is steep, but for commuting, nothing beats it.

THOSE ALWAYS ON THE GO:

Want to wear the hot shoe everyone in Silicon Valley is buzzing about? Allbirds, made from New Zealand Wool are lightweight, machine washable and comfy. They are the kicks to be wearing now. Technology helped make these sneakers, but they are low tech in their minimalist design. 

Here's something for the jet setter on your list. Or, Merry Christmas to you. Two former Warby Parker execs, Jen Rubio and Stephanie Korey started a well priced direct to consumer luggage brand, Away. With a minimal hard-case design and iphone charger on top, this bag is light, meets carry on size standards and is well designed. For the personal touch they are offering hand lettered monogramming on bags that take two weeks to arrive.  I've been considering this luggage and just saw it in action at LAX, so I think I am going to go for it.