THE NEW GENERAL STORE: A BUCOLIC WATERMILL POP UP STORE OF SUMMER PLEASURES
Tricia Foley, the brilliant stylist, former creative director of Wedgwood, author and designer, has a seasonal gig she puts on a few times a year, called
The New General Store. Friends and design industry visionaries gathered recently in the Watermill field of Peri Wolfman and Charlie Gold for a summer gathering of seasonal foods, design and beautiful home and tabletop products. The store went live for three days, and visitors were treated to foods prepared by Roy Hardin and gorgeous gifts with vintage patina galore. Products from Peri Wolfman of Wolfman-Gold & Good Co., The Old Orchard, Roy Hardin's steel firepits and firewood holders were displayed in a perfectly styled photo-shoot-ready scene. Finds included items you can use all year long. Like something out of another time, they created a true summer fair atmosphere.
Photos courtesy of Tricia Foley
The tented area welcomed shoppers to a farmstand meets great country store, with a chalkboard sign that read The New General Store in beautiful script
An old pick up truck owned by the talented photog Keith Scott Morton sits next to a modern angular tent that shades the flowers
Rough hewn and perfectly aged wooden chargers and plates sit stacked ready for takers
Strawberry rhubarb, peach, rosa rugosa, lemon verbena jams, and lavender honey, vases, and home accessories, baskets and crates are arranged in beautiful moments with pretty hang tags
Roy Hardin's amazing handmade steel firepits and firewood holders
Celebrating local grown and produced vittles, rosemary olive oil, extra virgin olive oil, lemon vinegar, sweet fennel vinegar, and sage vinegar for sale
Jasper Conran for Wedgwood White bone china mugs hang on a vintage bottle drying rack
Beautifully packaged soy candles in sweetgrass, linden, and lemon verbena make great summer gifts
If you want to track down some of these goodies now that the pop up is over, I will let you know how you can soon...